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Faith’s Latest Op-Ed: The End of Masculinity: 5 STEPS INTO THE FUTURE FOR BRANDS
Too often, masculinity is defined by genitalia and stereotypes; by the belief that a man’s biology dictates aggression, anger, strength and stoicism. In this piece for AdAge, Faith Popcorn shares her five steps for brands looking to navigate the future of gender, including removing gender distinctions from products, changing the typical "man" image, using research to co-create, supporting the left-behind men, and taking risks to change.
Faith Popcorn on Jeff Bezos’ latest venture: Taking on Healthcare
“Jeff Bezos is an architect of tomorrow,” says Faith Popcorn, futurist, author and CEO of marketing consultancy BrainReserve. “Our whole lives are going to be consolidated under Amazon and optimized by Amazon and its metrics of what people like us buy, and what other products and services we’re Primed to want—yes, Primed with a capital P. It’s both brilliant and terrifying at the same time.”