CLIENT TESTIMONIALS




We pride ourselves on our unique client partnerships.


Providing innovative, sometimes shocking, answers to this question lie at the very core of what we do and underscore why we so often win repeat business from them. Here’s what some of our clients have said about our work propelling them into the Future:


“We have been working on an internal transformation initiative and through the process had the opportunity to work with both McKinsey and Faith Popcorn’s BrainReserve. The teams worked together extremely well, were very open to collaboration, and complemented one another in terms of skills and project value add. McKinsey was able to provide a detailed assessment of what is currently happening in the market place, while FPBR built upon that with their Trend foresight to help us understand where the market is heading. The combination was extremely powerful, and has set us up for success as we advance our project.”


Wendy Mayer
VICE PRESIDENT
Strategy & New Business Innovative Pharma at Pfizer



“Organizations today more than ever need a unique combination and balance between working toward a new and different future while also operating in their current environment. The tensions are real as we repeatedly address short-term earnings pressures when we know the world tomorrow will be new and unpredictable. Our collaboration with Faith Popcorn's BrainReserve results in a combination of future insights and shaping what this new world might look like with McKinsey's approach to bringing those insights into a portfolio of innovation opportunities.”


Marla M. Capozzi
LEADER & DEAN
McKinsey Academy at McKinsey & Company



“These two companies, BrainReserve and McKinsey, are an incredible one-two punch. McKinsey’s a powerhouse of analytics and marketplace knowledge. BrainReserve’s unique approach Futurizes the learning to deliver a strategy that’s immediately actionable and on trend for years to come.”


Herm Cukier
SENIOR VICE PRESIDENT
HEAD OF THE COMMERCIAL INNOVATION ACCELERATOR

Allergan



“Faith Popcorn’s BrainReserve is the Master of Authenticity.”


Ashley McEvoy
FORMER U.S. PRESIDENT
OTC, McNeil Consumer & Specialty Pharmaceuticals



“The Powering positioning and strategy from Faith Popcorn’s BrainReserve has impacted our company tremendously. It’s transforming, worthy of an HBR case study.”


Bob Corscadden
FORMER CHIEF MARKETING OFFICER
Tyson Foods



“FPBR is right on point. They helped shape the vision and the consumer insight. They did the segmentation work, established real propositions for the positioning and brought a host of high potential strategic business opportunities.”


Nick Valeriani
FORMER COMPANY GROUP CHAIRMAN
Johnson & Johnson



“FPBR not only knows the here and now, what they give you is where everything is going in the future. They bring in a whole set of new resources, the Trends, the TalentBank, resources that companies don’t have. A McKinsey or [Boston Consulting Group] try to figure out the here and now, not where we are going, they basically come in and use your resources to help you re-look at things. BrainReserve, it’s a very different kind of vision, a different kind of approach, the right kind of answers.”


Debra Coughlin
EVP & CMO
Citi Brands, Citibank (Also a client as SVP, Global Brand Building, MasterCard)



"This event is a huge win. FPBR made it all happen. For that I will be forever thankful . . . This is the beginning of something transformational.”


Antonio Lucio
FORMER VP INSIGHTS & INNOVATION
PepsiCo



“FPBR partnered with Nike as a strategic thought leader. Using their proprietary methodology, their business acumen and strategic thinking, you get more than ‘here’s a deck of trends and ideas.’ BrainReserve enabled us to truly understand women for the first time. Their insights led to successful launch of our female-focused initiatives, including new product development and retail store environment."


Clare Hamill
VICE PRESIDENT, NEW BUSINESS DEVELOPMENT
Nike



“One of the biggest mistakes that I had ever made as a CEO was not listening to Faith Popcorn when she strongly encouraged me to move Campbell in the direction of becoming the "M'm! M'm! Good Company!’”


Doug Conant
FORMER CHAIRMAN & CEO
Campbell Soup Company