Neuroscientist, Behavioralist, Author
Dan Ariely, a James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering the big questions: What are the forces that influence our behavior? Why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? His goal is to help people live more sensible – if not rational – lives. His often bizarre experiments demonstrate profound ideas that fly in the face of common wisdom. Dan is also a founding member of the Center for Advanced Hindsight, and the author of the New York Times bestsellers Predictably Irrational, and The Upside of Irrationality. His newest release is The Honest Truth About Dishonesty.