Recent Press

Faith Popcorn has been in demand by the media since her future-focused strategic consultancy launched. Whether coining the term Cocooning in the 1980’s or most recently reporting on the advent of Augmented Humanity within The Wall Street Journal, she is able to see around the corner to Tomorrow and frame what’s ahead in surprising ways.

  • Futurist Faith Popcorn, who’s founder and CEO of Faith Popcorn’s BrainReserve, a strategic consultancy serving the Fortune 500, has predicted everything from the popularity of home delivery services to the cultural trends that led to Donald Trump’s presidential win. She recently spoke to the Observer about what she envisions for the year ahead.

    •    Popcorn predicts the rise of Micro-Clanning, or creating small groups of friends based on similar beliefs (think your current Facebook feed). ...

  • Predicted futurist Faith Popcorn: "As President-elect Trump—voted in by average Americans—stocks his cabinet with billionaires, we'll see a duality emerge and the rift between the Haves and the Have-nots deepening."

    Faith Popcorn was interviewed by The Street soon after the 2016 Presidential election. A noted Futurist, best-selling author and CEO of the strategic consultancy Faith Popcorn’s BrainReserve, she had a strong viewpoint. Asked whether consumer Trends indicated that the nation would be more frugal or more free-spending after President Trump’s win, she ...
  • Inside the Gig Economy

    The gig economy has been on the rise for several years, and many reports point to a continued trend. Simply put, this describes the scenario of American workers taking on both side gigs and cobbling together a living from an array short-term work or longer-term contracted jobs.

    Findings from a recent study by Adobe revealed that as many as one-third of the 1,000 U.S. office workers they polled had a second job and more than half (56%) predicted we would all have multiple jobs in the ...

  • When Faith Popcorn—noted futurist, best-selling author, and CEO of the future-focused strategic marketing consultancy BrainReserve—sat down with CNBC to discuss her latest batch of predictions, here are the key points she made: The workplace is going to be more competitive than ever, and we humans are going to adopt some innovative attitudes and new behaviors to survive and thrive.

    Popcorn says that robots are going to take a seat at the conference room table in 2017. And to stay competitive with their ...