“At FPBR, Ted has engaged his extensive branding and marketing experience across many challenging client assignments...”
At FPBR, Ted has engaged his extensive branding and marketing experience across many challenging client assignments. Each has benefited from deft leadership, insightful judgment and unwavering commitment to A++ success. These include J&J’s LifeScan Division (Blood Glucose Meter Innovation), the turn-around of CitiBank, the re-positioning of SC Johnson from “A Family Company” to “A Company for Families,” Business and Brand transformation for Humana and WellPoint, and many others. Ted joined Faith Popcorn’s BrainReserve from Gotham Incorporated, a leading New York advertising agency, where for 14 years he was Chief Marketing Officer. At Gotham he launched WebMD and E*TRADE, repositioned Priceline.com and grew agency gross revenues from $26 Million to more than $650 Million. Prior to Gotham, Ted was a Partner, EVP and Director of Client Services at New York advertising agency Berenter Greenhouse & Webster. He lives in Connecticut with his wife Laura; his son Devin and daughter Danielle are college and graduate students respectively.