EVEOLUTION: THE EIGHT TRUTHS OF MARKETING TO WOMEN

EVEOLUTION: THE EIGHT TRUTHS OF MARKETING TO WOMEN

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If men and women are different, then in today's world—a world where women make 80 percent of all purchasing decisions—why do we market to them the same way? The time has come, for businesspeople everywhere to realize you can’t succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Here, renowned futurist and trend authority—Faith Popcorn—lauded for her 95% accuracy rate and bestselling The Popcorn Report explains how to do just that.