Recent Press

Faith Popcorn has been in demand by the media since her future-focused strategic consultancy launched. Whether coining the term Cocooning in the 1980’s or most recently reporting on the advent of Augmented Humanity within The Wall Street Journal, she is able to see around the corner to Tomorrow and frame what’s ahead in surprising ways.
  • How to Market Marijuana

    Marijuana will be legal almost everywhere in the near future, predicts Faith Popcorn, Futurist and CEO of the strategic consultancy Faith Popcorn’s BrainReserve. In a wide-ranging interview with www.marijuana.com, Popcorn discussed the current scenario in Canada, where recreational use will be legal by July of 2018. However, recent legislation there suggests that marijuana products should be packaged in plain brown wrappers to make its status as a psychoactive clear and protect consumers.

    Popcorn, an expert in consumer trends and marketing, feels that this packaging guideline ...
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  • At the 2017 Ad Age Next conference in New York City, one of the principals of Faith Popcorn’s BrainReserve, Tiana Holt, was a featured speaker. Holt is a leading thinker at the future-focused, trend-based strategic consultancy, which serves the Fortune 500 by creating sustainable success via consumer products, positionings and messaging. She spoke on a panel about the impact of technology on our lives in the future and highlighted several significant changes on the horizon:

    • It’s a matter of when, not if, our jobs will be replaced ...
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  • A Futurist’s Roots

    Faith Popcorn always knew she had a knack for understanding the future. She describes it as “an ability to tie different trains and trails and strings together.” The CEO of Faith Popcorn’s BrainReserve, a strategic consultancy, Popcorn recently shared how she came to be the premier futurist to the Fortune 500 in an interview with Fashion magazine.

    Popcorn had originally set her sights on becoming a lawyer, like her parents, but decided it was too boring and went to work in an advertising firm after college. While ...
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  • With Amazon’s recent acquisition of Whole Foods, the question of what’s next for grocery stores is top of mind. Some say that Amazon jumped into this market at the wrong time, others say that Amazon is gearing up to own all aspects of food provisions, from supermarkets to prepared-meals delivery.

    When asked by CNBC for her opinion, Faith Popcorn—the noted futurist with a 95% accuracy rate who has been called “the trend oracle”—said that “grocery stores are dead.” Popcorn, along with having written ...
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  • INC. magazine recently interviewed Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, to discuss the intersection of futurism and strategy. Popcorn is a noted futurist who has assisted dozens of Fortune 500 companies in seeing the opportunities for their brands in the years ahead.

    In the interview, Popcorn describes futurism as observing the future – looking for both patterns and outliers as one projects ahead 10, 20 or more years. She makes use of a technique called “backcasting” as well. This involves envisioning the far future, based on an array of ...
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  • According the Faith Popcorn, a renowned futurist, CEO of Faith Popcorn’s BrainReserve, as well as and author of the best-seller The Popcorn Report, there’s a huge cultural and marketing disruptor on the horizon. The marijuana industry is just budding now but will soon reinvent the marketplace. Popcorn sees cannabis as the hottest growth industry of the near future and believes that now is the time for companies to make their move. In an article she wrote for Food & Drink International, Popcorn outlines what we can expect ...
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  • Futurist Faith Popcorn, who’s founder and CEO of Faith Popcorn’s BrainReserve, a strategic consultancy serving the Fortune 500, has predicted everything from the popularity of home delivery services to the cultural trends that led to Donald Trump’s presidential win. She recently spoke to the Observer about what she envisions for the year ahead.

    •    Popcorn predicts the rise of Micro-Clanning, or creating small groups of friends based on similar beliefs (think your current Facebook feed). ...
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  • Predicted futurist Faith Popcorn: "As President-elect Trump—voted in by average Americans—stocks his cabinet with billionaires, we'll see a duality emerge and the rift between the Haves and the Have-nots deepening."

    Faith Popcorn was interviewed by The Street soon after the 2016 Presidential election. A noted Futurist, best-selling author and CEO of the strategic consultancy Faith Popcorn’s BrainReserve, she had a strong viewpoint. Asked whether consumer Trends indicated that the nation would be more frugal or more free-spending after President Trump’s win, she ...
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  • Inside the Gig Economy


    The gig economy has been on the rise for several years, and many reports point to a continued trend. Simply put, this describes the scenario of American workers taking on both side gigs and cobbling together a living from an array short-term work or longer-term contracted jobs.

    Findings from a recent study by Adobe revealed that as many as one-third of the 1,000 U.S. office workers they polled had a second job and more than half (56%) predicted we would all have multiple jobs in the ...
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  • When Faith Popcorn—noted futurist, best-selling author, and CEO of the future-focused strategic marketing consultancy BrainReserve—sat down with CNBC to discuss her latest batch of predictions, here are the key points she made: The workplace is going to be more competitive than ever, and we humans are going to adopt some innovative attitudes and new behaviors to survive and thrive.

    Popcorn says that robots are going to take a seat at the conference room table in 2017. And to stay competitive with their ...
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