Faith was honored to speak about our empowering #ActuallySheCan campaign during this year’s Her Conference. Her Campus—an online magazine by and for college women—held their 2015 Her Conference in NYC in July, and Faith Popcorn was one of the featured speakers. Her Conference aims to help young women interested in media, journalism, or marketing gain the insight they need to launch mega careers. Faith was honored to speak there at a panel called, “Inspired Success: A Conversation for Young Millennial Women to Achieve their Professional, Personal, Health, Wellness, and Societal Goals” along with fellow panelists Alicia Quarles of E! News and Kiersten Salander of Bloomberg LP.
Faith shared #ActuallySheCan, our brilliant campaign (it’s received over 8 billion impressions and numerous awards) that encourages women to achieve all of their life goals in a fun and uber-interactive way.
Faith Popcorn’s BrainReserve worked with pharmaceutical giant Allergan to develop #ActuallySheCan to talk to Millennial women in an engaging way and empower them to make smart, informed decisions about healthcare and life in general. The campaign, which features Lea Michelle, took social media by storm with accounts on Facebook, Twitter and Instagram. It also communicates the belief that life should be about "Less Crap, More Me" -- meaning cutting through the frustrations of daily life, the stuff that robs us of joy, and instead putting the focus on the activities that are most meaningful and enhance our lives.The women who have shared their thoughts as part of the campaign have told us that "More Me" can range from spending more time at yoga to seeing their squad more often to investing more time in launching a business.
When Faith took the stage, she inspired listeners, saying, “Nobody’s going to hand it to you. Always keep moving forward.” She touched on sexism in the workplace, pointing out that “Being a woman means waking up earlier, going to bed later, and working harder.” This is something she knows about first-hand, having launched her own strategic consultancy 40 years ago, and nurturing it to be the secret weapon of Fortune 500 businesses. Faith also asked the powerful question, “Do men even have to think about the word ‘empowered’?” She also encouraged young women to be their own bosses, something very much in sync with the entrepreneurial mindset of many attendees.
And of course, she shared her thoughts on feminism as well: “Everyone should be proud to be a feminist. It’s good to be a feminist.”