Faith Popcorn, best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and upcoming, Popcorn Report 2020: A Leap of Faith. She is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. The New York Times has called her “The Trend Oracle," Fortune Magazine named her, “The Nostradamus of Marketing," and she is recognized as America’s foremost Trend expert. She has identified such sweeping societal movements as “Cocooning," “AtmosFear," “Anchoring," “99 Lives," “Icon Toppling" and “Vigilante Consumer."
As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help FPBR clients reposition established brands/companies, develop new models and innovate. She is a trusted advisor to the CEOs of The Fortune 500 including such companies as American Express, Calvert Group, Campbell's Soup, Citigroup, Discovery Communications, Dunkin’ Donuts, IBM, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson and Tylenol.
With a documented 95% accuracy rate, Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning. She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping. Additionally, she predicted the rise of Social Media and has a significant following on Facebook and Twitter. Her FutureView, which focuses on how Trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe.
Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media in The New York Times, Time, Newsweek, Fortune, “The Today Show," “Face the Nation," and CNN. Faith was raised in Shanghai, China, is a fifth generation New Yorker, and a graduate of New York University and New York’s High School of Performing Arts. She is a single mother and has two Chinese daughters, gg 14 and cc 7.
At FPBR, Ted has engaged his extensive branding and marketing experience across many critically challenging client assignments. Each has benefited from deft leadership, insightful judgment and unwavering commitment to A++ success. These include J&J’s LifeScan Division (Blood Glucose Meter Innovation); the turn-around of CitiBank; the re-positioning of SC Johnson from “A Family Company” to “A Company for Families”; Business and Brand transformation for Humana and WellPoint; The Future of Marketing for Procter & Gamble; Kellogg Corporation’s Global Corporate Brand Positioning; the development of ABInBev’s Global Trend Framework; Global Innovation for PepsiCo Foods; Business Transformation for WellPoint and Humana and the Bel Group’s (Laughing Cow Cheese) Global Positioning Platform.
Ted joined Faith Popcorn’s BrainReserve from Gotham Incorporated, a leading New York advertising agency, where for 14 years he was Chief Marketing Officer. At Gotham he launched WebMD and E*TRADE, repositioned Priceline.com and grew agency gross revenues from $26 Million to more than $650 Million.
Prior to Gotham, Ted was a Partner, EVP and Director of Client Services at New York advertising agency Berenter Greenhouse & Webster. Here he launched category killer Bed Bath & Beyond and invented the Bailey’s Dream Shake, driving Bailey’s Irish Cream sales to over 1 million cases.
His clients have also included Digene Corporation (The HPV Test), Fidelity Investments, Frito-Lay, IMS Health, Liberty Media, MEDCO Health Solutions, Nabisco, Video Technology Industries and Yellowbook.com.
Ted began his advertising career as a copywriter. He lives in Connecticut with his wife, Laura and 15 year-old son, Devin. His daughter, Danielle, is a Junior at Brandeis University majoring in pre-med/health science and public policy.
Nyla Mabro has been a senior strategist at Faith Popcorn’s BrainReserve for ten years, providing strategic analysis and creative problem solving for clients such as Coca-Cola, Mars Inc, Johnson & Johnson, Visa, Colgate, Wellpoint, Tom’s of Maine, Hill’s Pet Nutrition, Tyson Foods and KFC.
Nyla started her career in advertising, working as an account director at D’Arcy London. Her experience ranges from packaged goods and frozen food to financial services and government recruitment. Nyla provided integrated marketing solutions for clients such as Procter & Gamble, McCain Foods & Capital One.
Nyla received her MA at Cambridge University, with a major in history. She lives in New York with her playwright husband Alex and delicious daughter Amalia.
Tiana brings her intellectual curiosity and passion for innovation to all of her endeavors. She prides herself in helping clients not only see the future, but also apply it to their business today. She has led key projects for FPBR in the Consumer space, including Johnson & Johnson—Future of Wellness; Quaker—Future of Breakfast and Dinner; Campbell’s—Future of the Good Corporation; Kraft—Future of Convenience, Future of Sustainability, Future of Challenger Brands; American Express—Emerging Model of Motherhood; PepsiCo—Crashing the Culture Trends, TrendCatalyst; RadioShack—FutureScape, Vision, Store of the Future; Splenda—Segmentation, Positioning, InCulture Marketing Plan; Longaberger—Segmentation, Vision.
She serves as a key FPBR moderator, leading discussions to draw out Future needs, desires and opportunities. These engagements have included topics such as, expert roundtables on Art or Commerce—the role for Brands in society, Beyond Green—the next movement in sustainability; and online communities about The Bank of the Future—how to connect with the next generation of Consumers, The Dark Side of Motherhood—the secret truths Moms never tell. She has also been a featured speaker at the Harvard Business School, J&J Pediatrics EVEolution Workshop and both Frito Lay’s Marketing and Colgate’s Global Innovation days.
Prior to FPBR, Tiana joined the WPP network through their MBA Marketing Fellowship program, starting with Ogilvy & Mather Planning in New York. On Kodak, she developed the framework for the Customer Journey™ from film to digital and helped create the 360° Brand Stewardship Toolkit, Ogilvy’s strategic approach to branding across consumer touchpoints. She then joined WPP’s Hill & Knowlton as Senior Manager of Special Projects. Her initiatives included managing the Global Cool Hunt, an anthropologic study of seven worldwide themes driving youth trends and leading the national roll-out of TribeSpeak™, H&K’s methodology for niche marketing. Tiana completed the Fellowship with Young & Rubicam’s BRANDBUZZ as a Director of Integrated Marketing, where she led the Burt’s Bees account to develop brand positioning and creative executions to launch a new marketing communication plan of community marketing, retail branding, print, radio, events and digital assets.
Before business school, Tiana worked with THINK New Ideas as an e-Marketing Strategist to build consistent brand identities across online and offline media for clients such as Yahoo!, Coca-Cola and TBS. However, she learned the marketing fundamentals with Procter & Gamble in a number of marketing roles including Customer Brand Marketing and Business Development. She focused her efforts on a wide range of brands such as Folgers, Sunny Delight, Tide and Pantene.
Tiana completed her MBA at Harvard Business School. She also graduated with distinction from the University of Michigan Business School BBA program in Marketing / Information Technology and a minor in African-American studies. In her other interests, she is a former professional dancer / choreographer / costume designer and currently lives in Brooklyn with her husband, Michael and son, Maxson.
Ira brings to bear his more than 25 years in advertising agency management, as well as entrepreneurial experience, to his role as Principal at Faith Popcorn’s BrainReserve.
Ira began his career on the Procter & Gamble business at Grey Advertising and became the youngest Management Supervisor in the agency’s history.
He joined Chiat/Day’s fledgling New York office in 1984. In 1990 he became President of Chiat/Day’s Canadian operation. In three years he more than doubled the billings of the office and saw it named Strategy magazine’s Agency of the Year in 1991 and 92. Ira returned to New York as President of Chiat/Day in 1994. During his tenure, Ira helped realize Jay Chiat's vision of the “virtual office,” transitioning the agency to this revolutionary work style in 1995. He also made his first foray into the Trends space, with the formation of Chiat/Day’s Department of the Future (DOF), partnered with noted Trendspotter Marian Salzman.
In 1996 Ira became Chairman of TBWA Italia (merged with Chiat/Day under the Omnicom Group banner). By the end of 1996, he assumed full-time responsibility as CEO of the DOF, splitting his time between the European base and establishing a North American presence. Their book, “Next: Trends for the Near Future”, has been published in 14 different versions and nine languages. It was followed by three additional books, Buzz (2003), The Future of Men (2005) and Next:Now in 2007.
Ira holds a BA in Communication Theory and Media, and graduate work toward a Master’s Degree from The City University of New York (where he was also a Graduate teaching assistant). A newly minted empty-nester, he lives in Connecticut with his wife, two dogs, and the occasional (and much appreciated) drop in from his kids, now domiciled in Austin, Boston, and Ann Arbor.
Kathleen joined Faith Popcorn’s BrainReserve in a support role in 1998. Currently, as Chief of Staff, her role is to serve as the primary strategic “liaison” for the CEO in gathering and synthesizing information from the leaders of all functional areas of the business (i.e., Consulting, Strategy, Trend, New Business Development, Finance/HR, Office/Administrative/Facilities Management) to insure and enhance effectiveness and communication throughout the firm.
She is a key player in organizational planning, policy development, change management and problem resolution. Kathleen serves as the “go to” person to gain insight on and access to Faith Popcorn’s interpretation of the firm’s mission, values, priorities and preferences in carrying out the day-to-day business operations of the company.
Originally from Massachusetts, Kathleen earned her BFA at the Boston Conservatory with an emphasis in Musical Theater. New York was a natural next step, and for Kathleen, leaving the whirlwind world of musical theater and joining the whirlwind world of BrainReserve was the next natural step. Married to husband Peter, mother of Cole and Sadie, she and her family now live in Verona, New Jersey.
Billie is FPBR's Director of Client Services and plays a critical role in the planning and coordination of all client assignments. In her quest to create a high-quality experience for clients, she works closely with all FPBR divisions to ensure consulting assignments are staffed appropriately and managed with a high level of detail and accuracy. Billie has worked on a range of client engagements, including: Avon, Calvert Investments, Citigroup, Cola-Cola, Campbell’s, Dial, Gillette, Johnson & Johnson, Mars, MasterCard, SC Johnson and Tyson.
Prior to joining FPBR, Billie was the Operations Director for Comstock, an international stock photography agency based in New York. She was instrumental in growing the company from a four person office to an international agency with over 150 employees with satellite locations in London, Paris, Berlin and Toronto. Billie first began in photo research and sales; managed all telecommunications and was promoted to Operations Director managing all day-to-day business for HQ.
Billie originally hails from Toronto, Canada but, bitten by the acting bug, moved to New York City and now feeds her passion for acting and singing in off-Broadway Theatre.
Angel is the Trend Director at Faith Popcorn’s BrainReserve. As Trend Director, Angel manages FPBR’s Trend Department and ensures that cultural insight and future thinking is at the core of all client deliverables. Throughout his tenure with FPBR, Angel has worked with clients such as PepsiCo, Johnson & Johnson, Campbell’s Soup, Citibank and Frito-Lay.
Previously, Angel was a Senior Strategic Consultant at The Futures Company where he managed global qualitative projects, brand strategy, scenario planning and trend activation programs for clients such as Unilever, Coca-Cola, Kimberly-Clark and Time Magazine.
Angel has a Master’s degree in Media Studies with a concentration in Visual Culture from The New School University and a Bachelor’s degree in Advertising and Marketing Communications from The Fashion Institute of Technology.
Mary Kay Moment
In her role as Director, Business Development, Mary Kay is responsible for new business development, public relations and maintaining branding synergy between the BrainReserve consulting business and Popcorn Products, the licensing and new media arm of the company.
Mary Kay joined BrainReserve in 1986 as Faith Popcorn’s assistant. In that position, Mary Kay coordinated existing and new business and developed and managed Ms. Popcorn’s internationally acclaimed seminar on the trends affecting our future. She also assisted with public relations and the writing and publication of Ms. Popcorn’s three books, The Popcorn Report, Clicking and EVEolution.
Originally from Oregon and a graduate of Oregon State University, Mary Kay is married to Robert, mother of Max and Madison, and lives in Ludlow Park, New York.
Marc Kozlow is a Trend Analyst at Faith Popcorn’s BrainReserve where he is responsible for delivering valuable cultural information, critical analysis, and pertinent research for the client based projects and strategic deliverables. He acts as the company’s Culture Officer, managing and developing the Trends, Currents, and Manifestations utilized in FPBR’s strategic thinking.
Marc came to FPBR from Thrillist.com’s Events Division, where he worked as an Event Planning Assistant. Before Thrillist.com, Marc spent years developing DIY viral and street marketing plans for the Soundvine Collective, an Orlando collaborative group of artists, and his own music projects.
Marc graduated from UCF with a Bachelor's Degree in Finance. He moved to New York City shortly after graduating and resides in Bushwick.
Michele is the CFO at Faith Popcorn's BrainReserve and has been with the company since 1985. Under the direction of the CEO, Michele plans, monitors, coordinates and administers all functional activities and policies related to treasury and finance. She has seen the company go through quite a few changes and has played an integral role in shaping it into the company that it is today.
She lives at home with her two children, Tatianna and Justin and her 5 dogs, Bloomie, Chad, Maxie, Princess and Rusty.
She is an avid photographer and hiker.
Kirk is an accomplished writer and entrepreneur with extensive experience in digital content strategy, social networking, marketing and brand narrative definition.
After receiving his MFA in Dramatic Writing from NYU, Kirk helped launch and run the video magazine FilmCatcher.com, serving as Editor and Chief as well as Community Evangelist. In 2008 he worked with Retailer Networks as a Digital and User Interface Strategist.
In 2009 Kirk was hired on as Director of Operations for the site Shustir.com, a social network aimed at small business owners. He oversaw content production, marketing campaigns and technical development of the site and accompanying mobile applications.
Kirk is a published writer, produced screenwriter and working stand-up comedian in New York City.
Lisa Parrish is the TalentBank Director at Faith Popcorn's BrainReserve, where she provides strategic vision and direction for the global TalentBank of over 10,000 experts. In her role at FPBR, she effectively harnesses expert perspectives and opinions via interviews and round-table panels, and develops expert opinion analyses and cultural insights for client projects, consulting assignments, business development, press and speeches.
Surrounded by marketing and advertising as a child in Ohio (her father a marketer at IBM and mother, owner of an advertising agency where Lisa worked summers since she was 15), Lisa moved to San Francisco immediately after college where she worked at Foote, Cone and Belding. She spent two years there working primarily on Clorox and Levi’s. She then made her way to Los Angeles where she spent 5 years freelancing between Team One Advertising and Grey Advertising. At Team One, she was in charge of the Lexus Car Account and at Grey Advertising her main responsibilities were Edison, California Lottery, and Litton Industries. She also spent time at BBDO to fine tune their L.A. Cellular campaign.
In 2001, Lisa moved to New York where she co-founded and co-created a website called FinderGuy.com, an on-line finding service for Manhattan shoppers. All of her experience in advertising and marketing along with having her own business led her to FPBR where she focuses on seeking out (and interviewing) visionaries worldwide to join our goldmine of experts which is our TalentBank.
Lisa graduated from Duke University with a degree in both Sociology and Spanish, completing her Spanish Major through Duke University's Foreign Language School, Center for International Studies in Madrid, Spain. Lisa is proud of her years playing striker for Duke's Varsity Women's Soccer Team. Lisa continues to compete in soccer playing in the New York City co-ed league on their FC United team.
Stephanie is the FPBR human computer. She not only helped to build the company’s management systems, but also oversees analysis on client engagements. She leads resource utilization monitoring/projections, client contract administration and accounts receivable.
Stephanie is also the soul of the community organizing FPBR partnership with Big City Little Kitty animal rescue, baking vegan treats and mentoring first time tri-athletes.
She is currently studying Nutrition and Food Science at CUNY School of Public Health at Hunter College.
Steven serves as the Personal Assistant to Faith, which, when you think of the schedule Faith keeps, is quite a job! Steven comes from a background of event coordination which he did for Intrepid Air & Space. There he oversaw sourcing and product services as well as coordinated everything from transportation to supply management. He has served as the personal assistant to a few other big names, but due to confidentiality agreements he can't tell us who!
Steven lives in Hoboken, New Jersey with his wife and son.
Robert Mertz is a writer and strategist at Faith Popcorn’s BrainReserve, where he crafts compelling narratives to communicate the firm’s insights and develops creative solutions to position brands for success.
Robert was a senior editor at McKinsey & Company for more than a decade. In that time, he wrote for the McKinsey Quarterly and edited journals on sustainability and microfinance. He also worked with a range of practices—from electric power and insurance to organization and marketing—to develop publishing and content strategies and build the firm’s reputation.
Robert received a BA from the University of Michigan and a PhD from the State University of New York at Buffalo, both in American Literature.
Andy is the Executive Director of Brand & Product at Faith Popcorn's BrainReserve where he is overseeing a new business unit dedicated to creating a lasting legacy for Faith’s ‘Applied Futurism’ methodologies.
A kick-starter with over fifteen years at all levels of senior executive management, seven of which were in the top seat of creative and innovative start-ups within the technology, entertainment and sports industries, Andy has worked with everyone from musical artists such as John Mayer and Norah Jones to the biggest players in the NFL. He is known for his passionate leadership approach to building strong loyal teams and his ability to steer them to accomplish excruciating deliverables that WOW clients!
Andy is known affectionately as the 'PIXEL NAZI' for his obsessive attention to detail and beauty while bringing order and stability to fast-growth companies. He’s cataloged experience in every aspect of the product development process, from ideation to execution to branding to design to entry to market.
Motivated by insanity and always open to challenging himself beyond human capacity, BrainReserve is the premiere testing ground for seeing just how far Andy can go!
Originally from Brighton, UK, he moved to the states in ’93 and is the proud father of his cat Meg (17)
Jess Kimball began her career as a strategist and project lead for Faith Popcorn’s BrainReserve and is very excited to be back home! Throughout her career, she has worked for clients including Johnson & Johnson, Unilever, Procter & Gamble, Colgate Palmolive, Nestle/Stouffer's, Quaker Foods, Kraft Foods, Spotify, Oscar de la Renta,
Delta Airlines and The Home Shopping Network.
Prior to re-joining the FPBR team, most recently Jess was recruited to open the New York office of the "anti-consulting" firm Takeout. Jess made Takeout known in the US for recruiting the luminaries of the entrepreneurial, artistic, academic, and journalist set to collaborate with clients on projects. Talent involved with such Fortune 500 client projects included Craig Newmark, Founder of craigslist; Naveen Selvadurai, Co-Founder of Foursquare; Clive Thompson of Wired and The New York Times; Soraya Darabi, Co-Founder of Foodspotting (and Fast Company’s “Most Creative Person in Business”); Paul Birch Founder of the $800M-exited Bebo (sold to AOL); Drew Patterson of Gilt Groupe and Jetsetter; Emily Nussbaum of The New Yorker; Rafat Ali, Founder of PaidContent; Mike Geer, Co-Founder of Badoo; Noah Brier, CEO and Founder of Percolate, and many more.
In 2012 Takeout had a banner year, landing lengthy strategy assignments for clients as high profile at Prime Minister David Cameron (whom Jess and team created a social media strategy for), Thomson Reuters, and Samsung Electronics. Takeout also opened additional offices in Toronto, Berlin, and Paris. TechCrunch, Wired, and the BBC were among the media outlets to profile the up-and-coming company's 2012 successes.
Jess's thinking has been featured in a variety of print publications and is a social media guru; in 2012 Jess was quoted or profiled in Crain's, The Guardian, The New York Observer and The Huffington Post.
In her spare time Jess enjoys composing music and as an accomplished pianist, most recently scoring the documentary An Omar Broadway Film that was released by HBO in 2011. Jess also loves to buy different kinds of cell phones, stalk other people's golden retrievers and pat them, and draw superheroes with her stepson, Beckett.
Kate Newlin is a Principal at Faith Popcorn’s BrainReserve.
Kate Newlin is the author of Shopportunity! How to Be a Retail Revolutionary (Collins,) and Passion Brands (Prometheus Books, 2009). Shopportunity! was an ‘Oprah Selects’ and a Harvard Business Review recommended ‘book to read’ that year.
From 1995 to 2001 Kate served as president of Faith Popcorn’s BrainReserve. With more than 25 years of business strategy and marketing experience, Kate has worked with a broad cross-section of Fortune 500 businesses, including McDonald’s, Pennzoil-Quaker State, Kraft, Hasbro, Cigna, GE Capital, Procter & Gamble, S.C. Johnson, LensCrafters, Waldenbooks (Kmart), Quaker, Hershey, Pfizer, Church & Dwight, Pepsi, Coke and many more.
She is credited with having developed the business strategy and product concepts behind the launch of Nabisco’s 100-Calorie Packs, resulting in a category-wide reinvention of portion controlled snacking and a $400 billion trademark. She also was integrally involved in the development of Bliss chocolates from Hershey’s, the regional expansion of Cheerwine soft drinks (one of the last family-owned and operated soft drink companies in the country) and the re-launch of South Beach Diet brand snacks.
Kate is a frequent speaker at retail and luxury marketing meetings and is often interviewed by trade and national media for her perspectives on the emerging marketspace.
Olga Bartnicki is a senior consultant for Faith Popcorn's BrainReserve, where she collaborates with major corporations to develop brand and portfolio strategy, corporate visioning, and organizational and process design. She helps ensure that the unique “future proof” solutions FPBR creates have a clear, implementable path that links them with today’s business realities.
Olga is an entrepreneur with a solid operational background and passion for growing enterprise value through creative problem solving, and efficient operations. Ms. Bartnicki was Co-Founder and CEO of LiveLOOK, an online live help company.
Prior to LiveLOOK, Ms. Bartnicki served as CEO of MusicICON, an online music startup, which she took through Series A financing. Prior to MusicICON, Ms. Bartnicki served as COO of SafeScript, a division of an e-prescribing and call center company. In this capacity Ms. Bartnicki launched retail pharmacy and in-bound call center, and ran operations. Prior to SafeScript, Ms. Bartnicki served as Vice President at Allen & Company, a media & entertainment investment bank where she executed mergers & acquisitions, and performed due diligence on private equity investments.
Prior to Allen & Co, Ms. Bartnicki served as New Business Development Manager for a major European media & entertainment conglomerate where she launched new lines of business and turned around underperforming operations.
Olga earned an MS in Telecommunications from University of Colorado at Boulder, and an MBA from Harvard Business School.