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Faith Popcorn's Brain Reserve

Culture Pulse


Our TalentBank is an expert panel of over 10,000 visionaries worldwide with experts from every industry and cultural area from media and medics to marketers and academics. This brilliant group forms a proprietary asset which helps us envision future brand and category dynamics. There is always room for more brilliance. If you are interested in becoming a member, please click here to apply to our TalentBank.


Spiritual Thought Leader

An expert in the field of mind-body healing, Deepak Chopra is a world-renowned speaker and author on the subject of alternative medicine. He has written over sixty-four books translated into over eighty-five languages, including nineteen New York Times bestsellers in both the fiction and nonfiction categories. Dr. Chopra is a fellow of the American College of Physicians, a member of the American Association of Clinical Endocrinologists, Adjunct Professor of Executive Programs at the Kellogg School of Management at Northwestern University, and Senior Scientist with The Gallup Organization.

Time magazine heralds Deepak Chopra as one of the top 100 heroes and icons of the century and credits him as ‘the poet-prophet of alternative medicine’.

Visit Depak Chopra's Website


Psychologist, Life Balance Expert

Dale V. Atkins, Ph.D. is a licensed psychologist who has more than twenty-five years of experience as a relationship expert, focusing on families, couples, parenting, aging well, managing stress and maintaining balance in one's life. Dr. Atkins consults domestically and internationally. She conducts seminars and retreats for executives and employees of major corporations, government agencies, and health and educational institutions in matters related to the fields of psychology, sociology, education, and communication.

An author of several books, articles and journals for popular and professional audiences, Dr. Atkins is a much sought after lecturer and keynote speaker as well as a recurrent guest expert in the media. She frequently appears on NBC-TV's "The Today Show" and CNN's Headline News (HLN). Additionally, she serves on the Boards of several non-profit local and national organizations whose foci are literacy, tolerance, wellness, child protection, and community action. Dr. Atkins has a private practice in New York City.

Visit Dale Atkin's Website


Asian Technology Correspondent

Tokyo-based Consultant for the Japanese web and mobile industries and Japan correspondent for TechCrunch. Dr. Serkan Toto’s focus has always been on technology, mobile and web industry. He is an expert in Japan’s status in terms of web industry and mobile technology.

His main focus is working as a consultant for Japan's Internet industry including: Mixi, GREE, Mobage-town, Twitter Japan, Facebook Japan, Rakuten, Kakaku.com, Groupon, Yahoo Japan, Google Japan, Zynga Japan, Drecom, CyberAgent and Hangame.

Visit Serkan Toto's Website


MS, RD, CDN, Author, TV Personality

Joy is one of the nation’s leading health authorities. Joy’s mission is to improve the well being of our country and believes it’s never too late or too early to reap the benefits of healthy living.

As the nutrition and health expert for The TODAY Show, Joy shares reliable, practical, and straightforward advice that helps millions of Americans eat better and lead healthier, more fulfilling lives. She also hosts the program’s popular “Joy Fit Club” series, which celebrates determined people who have lost more than 100 pounds through diet and exercise alone. Her other ongoing series include Joy’s Diet SOS, Joy’s Healthy Food Finds, and Too Good to be Healthy.

Together with Florence Henderson, Joy hosts RLTV’s heartwarming show, Good Food, Good Deeds, where she whips up delicious, nutrient-packed meals and provides engaging information on aging gracefully.

Visit Joy Bauer's Website


Global Chief Executive Officer, Quintessentially

Emma Sherrard Matthew first joined Quintessentially in August 2005. Her creative flair and extensive network encompassing Hong Kong’s business and social elite have rapidly positioned her as one of Hong Kong’s most dynamic businesswomen.

Her role as the Global Chief Executive Officer for the growing concierge business of Quintessentially involves expanding its network of offices around the world as well as enhancing the quality of the Member service experience. Quintessentially has recently opened offices in Spain and New Zealand and plans to move into China by opening offices in Shenzhen and Guangzhou. In addition, Emma is responsible for establishing and nurturing the Quintessentially Group sister businesses in Asia such as Quintessentially Wine, Quintessentially Events, Quintessentially Travel and Quintessentially Aviation.

Visit Quintessentially


Neuroscientist, Behavioralist, Author

Dan Ariely, a James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering the big questions: What are the forces that influence our behavior? Why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? His goal is to help people live more sensible – if not rational – lives. His often bizarre experiments demonstrate profound ideas that fly in the face of common wisdom.

Dan is also a founding member of the Center for Advanced Hindsight, and the author of the New York Times bestsellers Predictably Irrational, and The Upside of Irrationality. His newest release is The Honest Truth About Dishonesty.

Visit Dan Ariely's site


Perfumer, Founder of YOSH Fragrance Company

San Francisco based perfumer Yosh Han specializes in artisanal fragrances and vibrational perfumery. Her eponymous collection is dedicated to creating a full wardrobe of perfumes fragrant accessories for inner radiance. These can be found at exclusive retailers and haute parfumeries throughout the USA, Europe, Middle East and Russia.

In the intimate setting of her home studio, she offers workshops and bespoke perfumery for private clients and designs aromatic concepts for event based productions and other artistic companies. She consults for creative agencies on olfactory trends and perfume culture. Her work has been featured in Vanity Fair, Vogue, Town & Country, SF Chronicle, WSJ and Bloomberg.

Visit Yosh Han's Website


Zappos CEO, Best-Selling Author

In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped Zappos.com grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine's annual "Best Companies to Work For" list. In November 2009, Zappos.com was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing.

Tony's first book, "Delivering Happiness," was published on June 7, 2010, and debuted at #1 on the New York Times Bestseller list and remained on the list for 27 consecutive weeks.

Visit Tony Hseih's profile on Zappos.com


Author, Cultural Anthropologist

Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption, Culture and Consumption II, Plenitude, Big Hair, The Long Interview, Flock and Flow, Transformations, Chief Culture Officer, and most recently, Culturematic.

He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now a research affiliate at C3 at MIT. He named the “Diderot effect.”

Visit Grant McCracken's Website



A believer that community is the engine of loyalty to companies, brands, religions, sports teams, whatever…and that social glue is generally a good thing, Douglas works with organizations to create stronger glue through better community platforms and programs. He does this through his company theglueproject. Douglas is a Purpose Fellow and previously Partner at Purpose.com, an organization that creates 21C Movements that mobilize millions to take action for social change.

Douglas is a Meetup Fellow and was previously Partner and Chief Community Officer of Meetup Inc. and a Co-Founder of Yackit, a new social platform that enables people to share opinions and create communities of interest via live and recorded video.

Check out Douglas Atkin's sites Yackit,Meetup and Purpose


Urban Revitalization Strategist, Radio Host and Consultant

Majora hosts the Peabody Award winning public-radio series: The Promised Land. She has a long list of awards and honorary degrees, including a MacArthur 'genius' Fellowship. She founded the Sustainable South Bronx in 2001 when few were talking about 'sustainability'; and even fewer, in places like The South Bronx. Since 2008, her consulting company, Majora Carter Group has exported Climate Adaptation, Urban Micro-AgriBusiness, and Leadership Development strategies for Business, Government, Foundations, Universities, and economically under-performing Communities.

She's the only person to receive an award from John Podesta's Center for American Progress, and a Liberty Medal for Lifetime Achievement from Rupert Murdoch's: New York Post. Fast Company Magazine named her one of the 100 Most Creative People in Business, The New York Times described her as The Green Power Broker and the Ashoka Foundation's Changemakers.org recently dubbed Majora Carter: "The Prophet of Local".

Visit The Majora Carter Group's Website


Technology Maven

Peter Rojas is the co-founder of gdgt.com, a consumer electronics reviews site and product data platform for technology publishers. He is also the creator of several other popular sites, including Engadget, Gizmodo, Joystiq, hackaday, and RCRD LBL. Previously he worked as an on-air contributor to HGTV’s I Want That – Tech Toys, guest host for G4’s Attack of the Show, contributing editor at Cargo, editor-at-large at Sync, columnist on emerging technology for the Guardian, and a features and news editor for Red Herring.

He has also been a contributor to Wired, the New York Times, the Village Voice, Salon, Slate, Vice, Surface, Food & Wine, Popular Science, Fortune, Money, and Business 2.0. He was educated at Harvard University and the University of Sussex.

Visit Peter Rojas' personal site, blog and work sitepersonal site


Faith Popcorn's BrainReserve will lift you into your Best Future.

Through Applied Futurism, we chart the Trends that will shape your business over the next two decades. We then weave the Future into the very fiber of your Brand’s DNA. Our unique approach enables us to Future-position brands by unearthing new customer segmentations and innovation adjacencies, inventing on-trend products, and forging powerfully Future-focused corporate strategies.



You can find Faith Popcorn's publications on Amazon.com. Just click the links below to order.

From Publishers Weekly

Marketing consultant Popcorn is in the business of spotting commercially significant social trends to offer appropriate product and policy recommendations to blue-chip clients like AT & T, IBM and Coca-Cola (she told the latter that New Coke wouldn't work). Here she organizes 17 years of brainstorming in quick and easy takes, concluding with the projection of a totally altered American affluence for the ' 90s. Under the business name of BrainReserve and backed up by such consultants as adman Jerry Della Femina, editor Grace Mirabella and farmer Frank Perdue, Popcorn and staff have developed refreshingly original concepts and a language of their own: Down-Aging, Egonomics. Popcorn's predictions include electronic shopping from home by "cocooned" shoppers and a children's crusade to force industry and government to restore the environment. "Anticipating a new reality is the beginning of the process of creating it," writes the ever upbeat Popcorn, whose book is a great place to start that process. Fortune Book Club main selection; BOMC and QPB alternates.

From Amazon.com Review

Heralded as "the Nostradamus of marketing" by Fortune magazine, Faith Popcorn is the premier trend guru; her national bestseller The Popcorn Report identified the business and personal trends that took off in the early 90's, from "cocooning" to "cashing out." Nobody has been more accurate in demonstrating how to profit from tracking the trends, and in Clicking, Popcorn describes how to CLICK into more recently identified trends to future-fit themselves professionally and personally. Clicking is an invaluable road map to the newest lifestyle trends. It's about possibilities, taking chances, and taking charge of the future -- now.

From Publisher's Weekly

Popcorn's futurist pronouncements on consumer trends are always newsworthy; her previous books The Popcorn Report and Clicking have drawn audiences far beyond those for most business guides because of her knack for predicting social trends such as "cocooning." Spiced with canny, sound-bite delivery, proprietary terms like "BrainTrust" and marketing savvy, Popcorn's latest will surely capture the same buzz. Her BrainReserve, a consulting firm that works with major corporations, now urges clients to cater to female consumers, who have unprecedented earning power and often make household purchasing decisions. Arguing that women shop differently from menAthat is, they respond to different stimuli and employ different standards in decision makingAPopcorn anticipates the need for many small shifts in corporate advertising. Among other things, she advises marketers to imbue their brands with emotional content, to cater to women's multiple roles, to anticipate their needs and to enlist their opinions about product design. Popcorn and coauthor Marigold illustrate their ideas with examples of new marketing strategies for major clients like Nabisco Snack Well's and Kitchen Aid, as well as with examples from other entrepreneurial ventures. Readers may be bemused by the book's self-referential tone: the BrainReserve lingo and the firm's strategic dress code give the impression of a private women's club. Despite the autohrs' rambling presentation and imposing tone (they tend to weight their pronouncements with upper-case descriptions, i.e., Anticipate, Everything Matters), readers who want to be tuned in to trends will find this a valuable source. Agent, Amanda Urban, ICM. 4-city author tour; national TV satellite tour; national radio satellite tour.

From Library Journal

Popcorn (EVEolution) is a prognosticator and marketing analyst whose Manhattan consulting firm, BrainReserve, advises companies like Campbell Soup and Eastman Kodak on trends in consumer interest. Among her claims to fame were predicting the failure of New Coke and naming the late-Eighties trend of staying at home "cocooning." Here, Popcorn and Hanft, who works in marketing and advertising and has contributed to Worth and Civilization magazines, gather about 1500 words and phrases that describe late-breaking phenomena and trendy concepts. The words and phrases are either gleaned from the press, TV, business, science, technology, and academia or fall under the heading "Dictionary of the Future Predicts," created by the authors to articulate realities not yet expressed in the language. Organized into 35 topical chapters such as "Computers," "Health & Medicine," "New Behaviors," and "Technology" are such future terms as "adulescent," which refers to the trend of baby boomer adults acting more like children; "ego surfing," looking yourself up on the Internet; and "food macho," meaning eating food others find objectionable.



Faith Popcorn hosts evenings of Future-focused discussion and debate with clients and commanding members of the FPBR TalentBank to propel companies to Future-proof their brands and develop new lines of business. Recent Salon themes included:

  • EVEolution: How Brands Are Responding to Women’s Rising Power and Influence
  • The Future of Health Care: Medical Technology Is Changing What It Means to Be Human
  • Design Trends and Graphic Movements: Currents in the Arts Foretell the Future of Branding
  • Corporate Responsibility: Transform Your Mission into a Meaningful Cultural Calling


Our bespoke reports explore the Trends and Cultural currents both supporting and threatening your business. FPBR strategists host BrainBursts with client teams to develop action plans based on the knowledge and insights they discover. We focus on forces that:

  • Shape the culture for 5 to 15 years
  • Impact a broad segment of your customers
  • Arise from tsunamic social, demographic, or human change


These trend missives assess forces that are reshaping the Culture and opening opportunities for your brand. They not only explain what’s coming, they offer customized strategies for navigating emerging currents . FutureVision topics have included:

  • The Aging Future: How Seniors Are Quietly Transforming Consumer Culture
  • Last Man Standing: EVEolutions in Masculinity
  • The Riskless Adventure Opportunity
  • Unsustainability: What Consumers Mean When They Say They Want Green


We introduce clients to inspiring and disruptive currents in the Culture by guiding them on trips to cutting-edge locations actually and virtually. Through TrendTreks, we are often the first to connect brands with Future-focused services, products, packaging, and personalities that inspire tectonic innovation. We’ve led Treks all over the planet, from China, Japan, Russia, and the UAE, to France, Sweden, the United Kingdom, and the United States. Recent TrendTrek themes included:

  • The Meaning of Emerging Global Aesthetics
  • How Taste and Aroma Communicate Luxury
  • WELLth: Tapping the Wellness and Health Contagion
  • Saddling Social for Brand Engagement
  • Reading the Signs, Symbols, and Expressions of Authenticity

Contact us today to start planning your TrendTrek.


Few things will energize an organization like a talk from Faith Popcorn. She’s been to the Future and back and traveled the world to share her vision with the Fortune 200. Click the follow links to watch videos of some of Faith’s most recent TrendView talks.

Here are a few clips of Faith delivering her famous TrendView Speeches:

  1. Faith at Idea City
  2. Faith at International Spa Association
  3. Faith at the Lifestyle of Health and Sustainability Conference
  4. Faith at the Flaum Leadership Lecture Series
  5. Faith at the Conscious Capitalism Conference
  6. Faith at the Lifestyle of Health and Sustainability Forum
  7. Faith at Ascent: The Business Leadership Forum


We use our innovative social networking platform, Voice of the Culture, to gain Future-focused insights from consumers across the globe. Participants can login any time and share anything text, photo, audio, or video. As a result, V.O.C. discussions are more candid and authentic, particularly during cocktail hour and after midnight, than you’ll get from traditional focus groups. We MC the proceedings and facilitate client engagement with the community. We analyze the results through the lens of our TrendBank to translate insights into strategy and action.


FPBR inspires and enables Brands to realize their Best Future today. We focus on brand positioning, strategy as well as innovation planning and execution across the marketing mix. By analyzing the competitive, consumer, and cultural landscapes through the lens of the FPBR Trends, we identify arenas where our clients can play to win. Our work will electrify your brand and amplify its opportunities.


If you knew everything about the Future, what would you do differently today? FutureScapes provide brands with trenchant insight into tomorrow’s Culture by analyzing Trends that reveal the FutureView of their category, industry, or products. We draw customized road maps that reveal new opportunities for growth and lead brands past their competitors to reach the Future first.


Culture is the new media. The road to Cultural relevance is one that every brand must travel, today and in the Future.

It is only through the Cultural space that marketers will reach consumers in the ad-less Future. FPBR’s proprietary InCulture Model allows our clients weave the DNA of their Brand into the DNA of their consumer's Culture.

FPBR’s customized InCulture Plans are developed in sync with brand objectives creating deep and sticky connections with your consumer in the comfort of her Culture.

It's not too soon to create your InCulture Plan.The Future is always closer than it appears. Click here to view InCulture in action: the Gold Effie award winning Tylenol case study.



We’ve assembled a whip-smart coterie of more than 10,000 Cultural mavens, trend watchers, inventors, and innovators spanning virtually every profession. We engage these creative Futuristas to deepen our insights and whet our predictive practice. Sixty percent of the TalentBank is female, making it one of our most powerful sources for EVEolutionary insight.

Please contact us to become a member of our TalentBank.

About Us


Faith Popcorn

Faith Popcorn, best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and upcoming, Popcorn Report 2020: A Leap of Faith. She is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. The New York Times has called her “The Trend Oracle," Fortune Magazine named her, “The Nostradamus of Marketing," and she is recognized as America’s foremost Trend expert. She has identified such sweeping societal movements as “Cocooning," “AtmosFear," “Anchoring," “99 Lives," “Icon Toppling" and “Vigilante Consumer." As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help FPBR clients reposition established brands/companies, develop new models and innovate. She is a trusted advisor to the CEOs of The Fortune 500 including such companies as American Express, Calvert Group, Campbell's Soup, Citigroup, Discovery Communications, Dunkin’ Donuts, IBM, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson and Tylenol. With a documented 95% accuracy rate, Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning. She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping. Additionally, she predicted the rise of Social Media and has a significant following on Facebook and Twitter. Her FutureView, which focuses on how Trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe. Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media in The New York Times, Time, Newsweek, Fortune, “The Today Show," “Face the Nation," and CNN. Faith was raised in Shanghai, China, is a fifth generation New Yorker, and a graduate of New York University and New York’s High School of Performing Arts. She is a single mother and has two Chinese daughters, gg 14 and cc 7.

Ted Pulton

At FPBR, Ted has engaged his extensive branding and marketing experience across many critically challenging client assignments. Each has benefited from deft leadership, insightful judgment and unwavering commitment to A++ success. These include J&J’s LifeScan Division (Blood Glucose Meter Innovation); the turn-around of CitiBank; the re-positioning of SC Johnson from “A Family Company” to “A Company for Families”; Business and Brand transformation for Humana and WellPoint; The Future of Marketing for Procter & Gamble; Kellogg Corporation’s Global Corporate Brand Positioning; the development of ABInBev’s Global Trend Framework; Global Innovation for PepsiCo Foods; Business Transformation for WellPoint and Humana and the Bel Group’s (Laughing Cow Cheese) Global Positioning Platform. Ted joined Faith Popcorn’s BrainReserve from Gotham Incorporated, a leading New York advertising agency, where for 14 years he was Chief Marketing Officer. At Gotham he launched WebMD and E*TRADE, repositioned Priceline.com and grew agency gross revenues from $26 Million to more than $650 Million. Prior to Gotham, Ted was a Partner, EVP and Director of Client Services at New York advertising agency Berenter Greenhouse & Webster. Here he launched category killer Bed Bath & Beyond and invented the Bailey’s Dream Shake, driving Bailey’s Irish Cream sales to over 1 million cases. His clients have also included Digene Corporation (The HPV Test), Fidelity Investments, Frito-Lay, IMS Health, Liberty Media, MEDCO Health Solutions, Nabisco, Video Technology Industries and Yellowbook.com. Ted began his advertising career as a copywriter. He lives in Connecticut with his wife, Laura and 15 year-old son, Devin. His daughter, Danielle, is a Junior at Brandeis University majoring in pre-med/health science and public policy.

Nyla Mabro

Nyla Mabro has been a senior strategist at Faith Popcorn’s BrainReserve for ten years, providing strategic analysis and creative problem solving for clients such as Coca-Cola, Mars Inc, Johnson & Johnson, Visa, Colgate, Wellpoint, Tom’s of Maine, Hill’s Pet Nutrition, Tyson Foods and KFC. Nyla started her career in advertising, working as an account director at D’Arcy London. Her experience ranges from packaged goods and frozen food to financial services and government recruitment. Nyla provided integrated marketing solutions for clients such as Procter & Gamble, McCain Foods & Capital One. Nyla received her MA at Cambridge University, with a major in history. She lives in New York with her playwright husband Alex and delicious daughter Amalia.

Tiana Holt

Tiana brings her intellectual curiosity and passion for innovation to all of her endeavors. She prides herself in helping clients not only see the future, but also apply it to their business today. She has led key projects for FPBR in the Consumer space, including Johnson & Johnson—Future of Wellness; Quaker—Future of Breakfast and Dinner; Campbell’s—Future of the Good Corporation; Kraft—Future of Convenience, Future of Sustainability, Future of Challenger Brands; American Express—Emerging Model of Motherhood; PepsiCo—Crashing the Culture Trends, TrendCatalyst; RadioShack—FutureScape, Vision, Store of the Future; Splenda—Segmentation, Positioning, InCulture Marketing Plan; Longaberger—Segmentation, Vision. She serves as a key FPBR moderator, leading discussions to draw out Future needs, desires and opportunities. These engagements have included topics such as, expert roundtables on Art or Commerce—the role for Brands in society, Beyond Green—the next movement in sustainability; and online communities about The Bank of the Future—how to connect with the next generation of Consumers, The Dark Side of Motherhood—the secret truths Moms never tell. She has also been a featured speaker at the Harvard Business School, J&J Pediatrics EVEolution Workshop and both Frito Lay’s Marketing and Colgate’s Global Innovation days. Prior to FPBR, Tiana joined the WPP network through their MBA Marketing Fellowship program, starting with Ogilvy & Mather Planning in New York. On Kodak, she developed the framework for the Customer Journey™ from film to digital and helped create the 360° Brand Stewardship Toolkit, Ogilvy’s strategic approach to branding across consumer touchpoints. She then joined WPP’s Hill & Knowlton as Senior Manager of Special Projects. Her initiatives included managing the Global Cool Hunt, an anthropologic study of seven worldwide themes driving youth trends and leading the national roll-out of TribeSpeak™, H&K’s methodology for niche marketing. Tiana completed the Fellowship with Young & Rubicam’s BRANDBUZZ as a Director of Integrated Marketing, where she led the Burt’s Bees account to develop brand positioning and creative executions to launch a new marketing communication plan of community marketing, retail branding, print, radio, events and digital assets. Before business school, Tiana worked with THINK New Ideas as an e-Marketing Strategist to build consistent brand identities across online and offline media for clients such as Yahoo!, Coca-Cola and TBS. However, she learned the marketing fundamentals with Procter & Gamble in a number of marketing roles including Customer Brand Marketing and Business Development. She focused her efforts on a wide range of brands such as Folgers, Sunny Delight, Tide and Pantene. Tiana completed her MBA at Harvard Business School. She also graduated with distinction from the University of Michigan Business School BBA program in Marketing / Information Technology and a minor in African-American studies. In her other interests, she is a former professional dancer / choreographer / costume designer and currently lives in Brooklyn with her husband, Michael and son, Maxson.

Kate Newlin

Kate Newlin is a Principal at Faith Popcorn’s BrainReserve. Kate Newlin is the author of Shopportunity! How to Be a Retail Revolutionary (Collins,) and Passion Brands (Prometheus Books, 2009). Shopportunity! was an ‘Oprah Selects’ and a Harvard Business Review recommended ‘book to read’ that year. From 1995 to 2001 Kate served as president of Faith Popcorn’s BrainReserve. With more than 25 years of business strategy and marketing experience, Kate has worked with a broad cross-section of Fortune 500 businesses, including McDonald’s, Pennzoil-Quaker State, Kraft, Hasbro, Cigna, GE Capital, Procter & Gamble, S.C. Johnson, LensCrafters, Waldenbooks (Kmart), Quaker, Hershey, Pfizer, Church & Dwight, Pepsi, Coke and many more. She is credited with having developed the business strategy and product concepts behind the launch of Nabisco’s 100-Calorie Packs, resulting in a category-wide reinvention of portion controlled snacking and a $400 billion trademark. She also was integrally involved in the development of Bliss chocolates from Hershey’s, the regional expansion of Cheerwine soft drinks (one of the last family-owned and operated soft drink companies in the country) and the re-launch of South Beach Diet brand snacks. Kate is a frequent speaker at retail and luxury marketing meetings and is often interviewed by trade and national media for her perspectives on the emerging marketspace.

Kathleen Cantwell

Kathleen joined Faith Popcorn’s BrainReserve in a support role in 1998. Currently, as Chief of Staff, her role is to serve as the primary strategic “liaison” for the CEO in gathering and synthesizing information from the leaders of all functional areas of the business (i.e., Consulting, Strategy, Trend, New Business Development, Finance/HR, Office/Administrative/Facilities Management) to insure and enhance effectiveness and communication throughout the firm. She is a key player in organizational planning, policy development, change management and problem resolution. Kathleen serves as the “go to” person to gain insight on and access to Faith Popcorn’s interpretation of the firm’s mission, values, priorities and preferences in carrying out the day-to-day business operations of the company. Originally from Massachusetts, Kathleen earned her BFA at the Boston Conservatory with an emphasis in Musical Theater. New York was a natural next step, and for Kathleen, leaving the whirlwind world of musical theater and joining the whirlwind world of BrainReserve was the next natural step. Married to husband Peter, mother of Cole and Sadie, she and her family now live in Verona, New Jersey.

Billie Brouse

Billie is FPBR's Director of Client Services and plays a critical role in the planning and coordination of all client assignments. In her quest to create a high-quality experience for clients, she works closely with all FPBR divisions to ensure consulting assignments are staffed appropriately and managed with a high level of detail and accuracy. Billie has worked on a range of client engagements, including: Avon, Calvert Investments, Citigroup, Cola-Cola, Campbell’s, Dial, Gillette, Johnson & Johnson, Mars, MasterCard, SC Johnson and Tyson. Prior to joining FPBR, Billie was the Operations Director for Comstock, an international stock photography agency based in New York. She was instrumental in growing the company from a four person office to an international agency with over 150 employees with satellite locations in London, Paris, Berlin and Toronto. Billie first began in photo research and sales; managed all telecommunications and was promoted to Operations Director managing all day-to-day business for HQ. Billie originally hails from Toronto, Canada but, bitten by the acting bug, moved to New York City and now feeds her passion for acting and singing in off-Broadway Theatre.

Andrew Barrow

Andy is the Executive Director of Brand & Product at Faith Popcorn's BrainReserve where he is overseeing a new business unit dedicated to creating a lasting legacy for Faith’s ‘Applied Futurism’ methodologies. A kick-starter with over fifteen years at all levels of senior executive management, seven of which were in the top seat of creative and innovative start-ups within the technology, entertainment and sports industries, Andy has worked with everyone from musical artists such as John Mayer and Norah Jones to the biggest players in the NFL. He is known for his passionate leadership approach to building strong loyal teams and his ability to steer them to accomplish excruciating deliverables that WOW clients! Andy is known affectionately as the 'PIXEL NAZI' for his obsessive attention to detail and beauty while bringing order and stability to fast-growth companies. He’s cataloged experience in every aspect of the product development process, from ideation to execution to branding to design to entry to market. Motivated by insanity and always open to challenging himself beyond human capacity, BrainReserve is the premiere testing ground for seeing just how far Andy can go! Originally from Brighton, UK, he moved to the states in ’93 and is the proud father of his cat Meg (17)

Mary Kay Moment

In her role as Director, Business Development, Mary Kay is responsible for new business development, public relations and maintaining branding synergy between the BrainReserve consulting business and Popcorn Products, the licensing and new media arm of the company. Mary Kay joined BrainReserve in 1986 as Faith Popcorn’s assistant. In that position, Mary Kay coordinated existing and new business and developed and managed Ms. Popcorn’s internationally acclaimed seminar on the trends affecting our future. She also assisted with public relations and the writing and publication of Ms. Popcorn’s three books, The Popcorn Report, Clicking and EVEolution. Originally from Oregon and a graduate of Oregon State University, Mary Kay is married to Robert, mother of Max and Madison, and lives in Ludlow Park, New York.

Jess Kimball

Jess Kimball began her career as a strategist and project lead for Faith Popcorn’s BrainReserve and is very excited to be back home! Throughout her career, she has worked for clients including Johnson & Johnson, Unilever, Procter & Gamble, Colgate Palmolive, Nestle/Stouffer's, Quaker Foods, Kraft Foods, Spotify, Oscar de la Renta, Delta Airlines and The Home Shopping Network. Prior to re-joining the FPBR team, most recently Jess was recruited to open the New York office of the "anti-consulting" firm Takeout. Jess made Takeout known in the US for recruiting the luminaries of the entrepreneurial, artistic, academic, and journalist set to collaborate with clients on projects. Talent involved with such Fortune 500 client projects included Craig Newmark, Founder of craigslist; Naveen Selvadurai, Co-Founder of Foursquare; Clive Thompson of Wired and The New York Times; Soraya Darabi, Co-Founder of Foodspotting (and Fast Company’s “Most Creative Person in Business”); Paul Birch Founder of the $800M-exited Bebo (sold to AOL); Drew Patterson of Gilt Groupe and Jetsetter; Emily Nussbaum of The New Yorker; Rafat Ali, Founder of PaidContent; Mike Geer, Co-Founder of Badoo; Noah Brier, CEO and Founder of Percolate, and many more. In 2012 Takeout had a banner year, landing lengthy strategy assignments for clients as high profile at Prime Minister David Cameron (whom Jess and team created a social media strategy for), Thomson Reuters, and Samsung Electronics. Takeout also opened additional offices in Toronto, Berlin, and Paris. TechCrunch, Wired, and the BBC were among the media outlets to profile the up-and-coming company's 2012 successes. Jess's thinking has been featured in a variety of print publications and is a social media guru; in 2012 Jess was quoted or profiled in Crain's, The Guardian, The New York Observer and The Huffington Post. In her spare time Jess enjoys composing music and as an accomplished pianist, most recently scoring the documentary An Omar Broadway Film that was released by HBO in 2011. Jess also loves to buy different kinds of cell phones, stalk other people's golden retrievers and pat them, and draw superheroes with her stepson, Beckett.

Ron Tsung

Ron is a senior consultant at FPBR where he collaborates with clients to help build and grow their business by developing brand and portfolio strategies, corporate visioning and integrated communication platforms designed to deliver the right message to the right audience at the right time and place. Ron has over 10 years of managing and leading consumer and business-to-business brands with an integrated approach which included interactive, media, direct marketing and design. Most recently Ron was at the Arnell Group managing the Belvedere Vodka business globally. Prior to that, Ron was at Deutsch working on a range of accounts such as Tommy Hilfiger, Westin and Sheraton Hotels & Resorts, Bank of America, Bronx Zoo, Tanqueray Gin, Grand Marnier, GNC and Prudential Securities. Employing his “always thinking two steps ahead” approach to account management, Ron has nurtured many strong client relationships across multiple categories with emphasis on luxury, lifestyle and retail brands. He graduated from the University of California, Los Angeles (UCLA) with a degree in Psychology.

Michele Rodriguez

Michele is the CFO at Faith Popcorn's BrainReserve and has been with the company since 1985. Under the direction of the CEO, Michele plans, monitors, coordinates and administers all functional activities and policies related to treasury and finance. She has seen the company go through quite a few changes and has played an integral role in shaping it into the company that it is today. She lives at home with her two children, Tatianna and Justin and her 5 dogs, Bloomie, Chad, Maxie, Princess and Rusty. She is an avid photographer and hiker.

Stephanie Seiler

Stephanie is the FPBR human computer. She not only helped to build the company’s management systems, but also oversees analysis on client engagements. She leads resource utilization monitoring/projections, client contract administration and accounts receivable. Stephanie is also the soul of the community organizing FPBR partnership with Big City Little Kitty animal rescue, baking vegan treats and mentoring first time tri-athletes. She is currently studying Nutrition and Food Science at CUNY School of Public Health at Hunter College.

Karan Gera

Originally from New Delhi, India - Karan is passionate about unearthing insights and ideas that energize brands and disrupt categories. He has over 13 years of experience of building brands in diverse International markets- North America, EU and the Indian Subcontinent. His most recent assignment was at Young & Rubicam (Y&R) brands, where he led the global digital strategy team for the launch of Nokia Lumia smartphones. At Y&R brands, he also helped create a social media based customer relationship management program for Johnnie Walker. Prior to that Karan was at Grey Global in New York where he developed brand and innovation strategy for Cover Girl in North America and Max Factor globally. There he helped launch P&G's first ever all natural make-up line called Eve. In addition he also created launch strategies for Max Factor products in the EU. Before Grey, he was Senior Strategist at Redscout where he created innovation strategies for Smirnoff, Pepsi, Aquafina, Dentyne & SoBe. Karan joined Redscout from BBDO where he was the lead strategist for Gillette’s global 2006 World Cup Soccer campaign and wrote the launch strategy for M3 Power- the world’s first battery powered razor by Gillette. Karan came to the US in 2002. In India he was at Ogilvy & Mather where he wrote the entry strategy for Nokia Mobile Phones in India, Bangladesh & Sri Lanka. He holds a Bachelor in Commerce from Delhi University and an MBA from Creighton University.

Angel Bellon

Angel is the Trend Director at Faith Popcorn’s BrainReserve. As Trend Director, Angel manages FPBR’s Trend Department and ensures that cultural insight and future thinking is at the core of all client deliverables. Throughout his tenure with FPBR, Angel has worked with clients such as PepsiCo, Johnson & Johnson, Campbell’s Soup, Citibank and Frito-Lay. Previously, Angel was a Senior Strategic Consultant at The Futures Company where he managed global qualitative projects, brand strategy, scenario planning and trend activation programs for clients such as Unilever, Coca-Cola, Kimberly-Clark and Time Magazine. Angel has a Master’s degree in Media Studies with a concentration in Visual Culture from The New School University and a Bachelor’s degree in Advertising and Marketing Communications from The Fashion Institute of Technology.

Marc Kozlow

Marc Kozlow is a Trend Analyst at Faith Popcorn’s BrainReserve where he is responsible for delivering valuable cultural information, critical analysis, and pertinent research for the client based projects and strategic deliverables. He acts as the company’s Culture Officer, managing and developing the Trends, Currents, and Manifestations utilized in FPBR’s strategic thinking. Marc came to FPBR from Thrillist.com’s Events Division, where he worked as an Event Planning Assistant. Before Thrillist.com, Marc spent years developing DIY viral and street marketing plans for the Soundvine Collective, an Orlando collaborative group of artists, and his own music projects. Marc graduated from UCF with a Bachelor's Degree in Finance. He moved to New York City shortly after graduating and resides in Bushwick.

Megan Routh

Megan Routh is a Trend Analyst at Faith Popcorn's BrainReserve where she is responsible for researching, curating, analyzing and sharing important cultural insights relevant to client projects. Upon graduating from The University of Georgia with degrees in Journalism and Anthropology, Megan moved to Florence, Italy to teach English. The following year, life re-routed her to Copenhagen, Denmark where she received her MA in Applied Cultural Analysis from The University of Copenhagen. While completing her degree, she gained experience working with international clients, doing consulting work for the Danish State, an Islandic Microbrewery, and serving in the Trend and Innovation Management Department of Henkel Beauty Care in Dusseldorf, Germany. A published travel writer, Megan can usually be found planning her next getaway or enjoying her time staying put in Brooklyn.

Jimin Yoo

As a consultant for Faith Popcorn’s BrainReserve, Jimin’s time is spent on accounts that need the extra manpower. She combines practical work experience with an MBA perspective to do research and analysis, develop POVs and gain industry insight to help creatively problem solve for clients. She started her career at a boutique PR agency called Kermish-Geylin working primarily on automotive and motorsports clients. While there, she helped develop product media strategy, write press materials and build relationships with important stakeholders. After that Jimin worked at Interference, an experiential marketing agency based in New York. She spent her time there handling clients and projects of all sizes, and working on corporate positioning and business development. Her former clients include Showtime, GE, Duane Reade, Mercedes-Benz Financial Services and Porsche Cars North America. Jimin earned an MBA from NYU Stern and a BS from Boston University’s College of Communication. She spends her free time trying to see the world, but when she can’t go abroad she enjoys reading, swimming and horseback riding. She is also an avid car enthusiast and follows motorsports extensively. Jimin lives in NY with her dog Coco.

Luke Aiello

Originally from Long Island, New York-Luke is a powerhouse of innovation with nearly 1 year of marketing experience. Luke pursued the hallowed art of visual communication at New York’s Fashion Institute of Technology where he achieved his Bachelors degree in Graphic Design. His previous endeavors include New York’s Design 360 and the Arizona Beverage Company where he gained valuable insight into the cutthroat world of tea brewing. In his free time Luke finds himself going to bed and waking up again for work.

Phoebe Cutter

Phoebe is an integral member of BrainReseve’s design team. She graduated with a BA in Integrative Media from Wilkes University. She has worked with Pandiscio and Playworkgroup where she helped design a new Brita pitcher. She considers herself an interdisciplinary designer, enjoys illustration, graphic design, concept art, web design, and 3D modeling. In her spare time she enjoys reading, video games, and exploring the city and spending time with her cat, Onyx.

Ali Castiglie

Ali is a Managing Associate at Faith Popcorn’s BrainReserve, where she supports both the Consulting and New Business Teams. She plays a pivotal role in researching new business prospects and following through with assignments. Prior to joining BrainReserve, Ali worked as an Implementation Analyst at a Millhouse1889, LLC a startup software company, where she helped clients seamlessly adjust to the new program. She is a Graduate of Binghamton University where she played Division I Women’s Lacrosse and is the all-time leading point scorer in the program’s history. Ali grew up on Long Island and spends as much time as the weather will allow at the beach. She enjoys spending time with her family and friends over a delicious meal, rooting tirelessly for the New York Giants, and baking cupcakes.

Lynda Mercurio

Lynda is Controller at FPBR and brings extensive experience creating and upgrading financial processes and systems to streamline all financial activity, including budgeting, forecasting, reporting and analysis. Her background encompasses various media experience including publishing with Hachette Filipacchi Media, direct marketing with Omnicom Media Group and advertising with Deutsch Inc. of the Interpublic Group, as well as some radio and television. She also conducted extensive team building domestically and internationally, and has led human resource departments in boutique organizations. In her personal time, Lynda enjoys being active outdoors, hiking and bicycling anywhere that has a breathtaking view.

Michele Clare

Michele is an East Coast native new to the marketing industry and resides at FPBR’s front desk keeping it all together, managing the facilities and supporting the entire team. She spent her undergrad years in Lexington, Kentucky where she studied fashion merchandising at the University of Kentucky. After spending two years as an account manager in fashion sales she is excited about her role at FPBR. In her free time she enjoys running and attending as many concerts as her schedule will allow.

Pamela Buchwald

Pamela Buchwald is a senior strategist and passionate about invigorating business with future-ready insights and opportunities. She’ll work with you to understand your particular goals and challenges, then thoughtfully ideate strategies to help your business thrive- now and tomorrow. Pamela came to FPBR from the advertising world. Most recently she was a strategic planner at Deutsch NY where she traveled the globe to develop the brand strategy for Microsoft Enterprise Cloud Services and helped develop a first-of-its-kind social CRM strategy for Outback Steakhouse. Prior to advertising she was an adjunct professor & installation artist, with an MFA from the School of the Art Institute of Chicago. Pamela’s current B-side is crafting custom leather sandals in Brooklyn, where she lives with a scrappy stray dog who made her laugh, so she kept him, and a husband whom she chose more carefully.

Contact Us

  • Tel: (212) 772.7778 - Fax: (212) 772.7787
  • 55 East 59th St 18th Floor, New York, NY 10022

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